Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping businesses are turning to server-side tracking as a way to boost their information collection procedures. While it calls for a lot more technical knowledge than routine GTM and might present additional prices, it can lead to higher precision and even more reputable data


Pixel tracking uses an item of code to register conversions on your internet site. It's simple to set up and much less prone to advertisement blockers.

1. More precise data
The standard approach of tracking conversions on a website, making use of pixels, is having difficulty with transforming browser personal privacy policies. This indicates that the data being sent to Google Advertisements, Facebook Manager and other platforms is less exact than it ought to be.

Server-side monitoring is a much more safe and secure alternative that helps to bypass these constraints, as it's loaded from your very own domain name and treated as first-party code, indicating it's much less likely to be impacted by advertisement blockers or other safety actions. This provides much more precise information and a more total image of user journeys across channels.

Additionally, this kind of monitoring allows businesses to track conversions outside of the web site, such as call and in-store sees, which can be hard for pixel-based monitoring. This flexibility gives marketing professionals extra ownership over the data they send, and makes it simpler to adhere to various information legislations. It's likewise a great deal less susceptible to fraud, as it's harder for deceitful stars to manipulate the system by altering the postback link.

2. Much better control over data.
Server-side monitoring permits services to gather and enhance data prior to sending it to third-party analytics/advertising systems. This enhances information efficiency and accuracy, which can help online marketers make even more educated advertising decisions.

Conventional pixel tracking depends on JavaScript tracking codes that are placed in internet site visitors' web browsers. These tracking codes are often obstructed by ad blockers, which can cause information collection interruptions and inaccurate results. Server-side monitoring allows businesses to bypass these constraints and supply accurate, regular data that is much less vulnerable to disturbance.

This kind of monitoring also permits companies to track conversions that happen beyond the site, like telephone call and in-store acquisitions. This is essential given that new personal privacy plans such as Apple's Intelligent Tracking Prevention (ITP) limit the service life of cookie-based tracking pixels to 7 days. This is a crucial reason that S2S is more trusted for businesses seeking to adjust to these adjustments.

3. Less vulnerable to fraudulence
Server-side monitoring allows services to manipulate information hauls ROAS optimization software prior to it reaches third party endpoints, boosting security and privacy. This is especially crucial as various web browsers and platforms increasingly transform exactly how they handle cookies. As an example, in iphone 14, Safari will only supply first-party cookie information and will not allow pixel-based monitoring. Utilizing server-side monitoring, you can bypass these restrictions and remain to track conversions that occurred outside of your internet site.

Furthermore, server-side tracking allows you to capture customer data straight on your own web servers. This gets rid of dependence on 3rd parties, which can be prone to violations and privacy infractions.

A server-side tracking system is a set of instructions that informs your web site's server what occasions to videotape. This data is after that sent to analytics devices like Google Analytics and Facebook Service. It's also made use of to activate event-based ads, such as retargeting. On the other hand, pixel tracking is a different technique that uses a tiny piece of code on your webpage to accumulate data from customers.

4. Simpler to implement
Server-side tracking is an information collection procedure that occurs on the website's own web server, bypassing internet browser restrictions. This suggests that data collected by the website/app is first sent to the server where it's refined and afterwards forwarded to analytics tools like Google Analytics or Facebook Pixel.

The benefit of this technique is that it lowers the scope of data administration and provides companies extra control over transmission, making it generally more dependable. Consequently, it's less susceptible to data challenges caused by things like a broken link or an energetic advertisement blocker being mounted.

With OWOX BI's Server-Side Monitoring, your service can gather real-time conversion data in the same way that you would with pixels or a cookie, yet this is after that passed directly to your marketing and advertising devices on the web server. This enables you to have more accurate information and aids make sure conformity with personal privacy laws such as GDPR. In addition, it additionally prevents the tracking limitations enforced by internet browsers and ad blockers.