Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A number of e-commerce companies are turning to server-side tracking as a method to improve their information collection processes. While it requires a lot more technical knowledge than routine GTM and may present additional prices, it can lead to better accuracy and more trusted data


Pixel tracking utilizes an item of code to register conversions on your site. It's simple to establish and much less vulnerable to advertisement blockers.

1. More accurate information
The traditional method of tracking conversions on a site, utilizing pixels, is having trouble with transforming internet browser privacy policies. This suggests that the information being sent to Google Ads, Facebook Business Manager and other platforms is much less accurate than it must be.

Server-side monitoring is an extra secure choice that aids to bypass these constraints, as it's loaded from your own domain and dealt with as first-party code, suggesting it's much less likely to be impacted by advertisement blockers or various other security measures. This provides more accurate data and a much more total photo of individual journeys across channels.

Additionally, this kind of tracking allows businesses to track conversions outside of the site, such as phone calls and in-store check outs, which can be challenging for pixel-based tracking. This adaptability offers marketers much more ownership over the data they send, and makes it simpler to abide by different information regulations. It's additionally a whole lot less susceptible to scams, as it's more difficult for deceptive actors to adjust the system by changing the postback URL.

2. Better control over information.
Server-side monitoring enables companies to collect and improve information prior to sending it to third-party analytics/advertising platforms. This improves information efficiency and accuracy, which can aid marketing experts make even more informed marketing decisions.

Conventional pixel tracking relies on JavaScript tracking codes that are placed in website visitors' browsers. These tracking codes are frequently blocked by advertisement blockers, which can result in data collection interruptions and inaccurate results. Server-side monitoring allows companies to bypass these limitations and give precise, consistent information that is less prone to interference.

This sort of tracking also permits services to track conversions that take place beyond the site, like phone calls and in-store acquisitions. This is essential given that new privacy policies such as Apple's Intelligent performance marketing software Monitoring Avoidance (ITP) limit the service life of cookie-based monitoring pixels to 7 days. This is an essential reason why S2S is extra trustworthy for services seeking to adapt to these adjustments.

3. Much less prone to fraudulence
Server-side tracking enables services to control data payloads prior to it gets to third party endpoints, boosting safety and security and privacy. This is particularly essential as various web browsers and systems progressively alter just how they manage cookies. For instance, in iphone 14, Safari will only deliver first-party cookie information and will not permit pixel-based tracking. Making use of server-side tracking, you can bypass these restrictions and continue to track conversions that occurred outside of your internet site.

Additionally, server-side monitoring enables you to catch user data straight on your own servers. This eliminates reliance on third parties, which can be susceptible to violations and privacy offenses.

A server-side tracking system is a set of directions that informs your website's server what events to record. This data is after that sent to analytics tools like Google Analytics and Facebook Service. It's additionally utilized to activate event-based advertisements, such as retargeting. In contrast, pixel monitoring is a different method that utilizes a tiny piece of code on your web page to gather information from customers.

4. Less complicated to apply
Server-side tracking is an information collection procedure that happens on the website's own server, bypassing web browser constraints. This implies that data gathered by the website/app is first sent out to the web server where it's refined and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.

The benefit of this method is that it decreases the range of data administration and gives organizations much more control over transmission, making it typically much more reliable. Consequently, it's less prone to data obstacles brought on by things like a broken connection or an active ad blocker being installed.

With OWOX BI's Server-Side Tracking, your business can gather real-time conversion data similarly that you would certainly with pixels or a cookie, but this is then passed straight to your advertising and marketing devices on the web server. This allows you to have even more accurate information and assists guarantee conformity with privacy laws such as GDPR. Additionally, it also stays clear of the tracking constraints enforced by web browsers and ad blockers.